Breakout Session #5 – Social Media and Communication

Executive Summary

A large traffic (campaign) of media and social media contributed negatively to the Ethiopian conflict, Arab spring, U.S. 2016 election, UK Brexit, and many more events in the world.

In recent days, media’s negative influence is reaching developing countries as they become emerging global media users. Even though a business within a territory that provides service should align with the society’s values, the capitalistic giants of media and social media that are owned and run by individuals in western world with no values for developing countries are adding fuel to burning flames. Now western media is manipulated by those that have divisive and toxic ideas, who are using major platforms to spread misleading information and propagate hate within societies. Case in point is the recent misinformation campaign driven by media against Ethiopia, which damaged the social fabric and threatened the coexistence of national diversity. Going forward, we need to consider strategies to mitigate the damaging impact of media and instead revert the use of media towards rebuilding and rehabilitating Ethiopia.


Monday January 10, 2022 – Breakout Session # 5– Social Media and Communication

 In-Person: Ethiopian Skylight Hotel Grand Ballroom

Venue Virtual: Zoom session


Breakout Session # 5 – Social Media and Communication


Venue In-Person: Ethiopian Skylight Hotel Grand Ballroom(Link to the Conference Rooms)

Venue Virtual: Participants:  Zoom session (use the Zoom link to Attend

1:30 – 1:35 PM – Welcome and Program Schedule: Dr. Seble Mengesha and Dr. Berhanu , Breakout Session Leads

1:35 – 1: 50 PM – Keynote Speaker:  Selamawit Kassa, State Ministers, Ministry of Communication

Part One: Listening from the sector leads on the rehabilitation effort and roadmap

1:50 – 1:55 PM – Panelist #1 – Journey of GeteFact  Dr. Berhanu

1:55 – 2:00 PM – Panelist #2: Strategy/The power of information to influence the discussion

2:00 – 2:05 PM – Panelist #3 – Current policy and procedure for governing Social media  – Yonatan Tesfay, Director General, Ethiopian Broadcasting Agency

2:05 – 2:10 PM – Panelist #4 – Creating a consolidated communication platform for reconstruction and rehabilitation efforts).

2:10 – 2:40 PM – Panel Discussion and Q &A: Moderated by Dr. Seble, Dr. Berhanu

2:40 – 3:00 PM           Break

Part Two: Discussion on how the diaspora and local stakeholder can support

3:00 – 3: 45 PM – Brainstorming Session: Moderated by Dr. Seble, Dr. Berhanu

3:45 – 4:15 PM – Action Oriented Discussion

4:15 PM Closing Remarks  and next Seps: